The New 500 made its institutional debut, firstly at the Palazzo del Quirinale, where the Fiat Chrysler Automobiles full-electric car was presented to the President of the Italian Republic Sergio Mattarella, by John Elkann Chairman of FCA; by Pietro Gorlier Chief Operating Officer EMEA Region FCA; and by Olivier Francois President Fiat Brand Global. The FCA Management then traveled to Palazzo Chigi to present the New 500 to Giuseppe Conte, the Italian Prime Minister.
The meeting with the highest State offices was the perfect opportunity to reaffirm FCA’s commitment to implementing its broad investment plan for Italy, much of which has already been launched in domestic plants. The plan is based on a transformation of the Italian automotive industry with a view to a low-emissions future, powered by increasingly connected hybrid and electric vehicles.
The New 500 BEV was created, designed and engineered in Turin: a truly “Made at Fiat” and “Made in Turin” product.
To picture the future of the 500, the Fiat brand started from what made it what it is today. The same was true of the first generation, which offered mobility and freedom in the ’60s. The 500 represented a sea change and has established itself as an icon since its debut 63 years ago. With the 2007 second generation, the Fiat 500 became an exemplar of the Italian fashion and style that have conquered the world. And now, at a time when mobility is expected to be more sustainable, connected and autonomous, the third generation of the Fiat 500 is once again to the fore, bringing with it design and driving pleasure, along with its symbolic value, exceptional styling and strong character, which have become a firm part of the collective unconscious.
Just like in the ’60s, when the 500 breathed life into mass mobility by raising Italian culture and nonchalance to another level, the New 500 is now channeling positivity and the restart, becoming its banner and bringing a new dimension to the sustainability of electric urban mobility.
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