In a major step as they move towards the completion of their 50:50 merger as defined in the combination Agreement announces on 18 December 2019, Fiat Chrysler Automobiles N.V. and Peugeot S.A. today announce that the corporate name of the new group will be STELLANTIS.
STELLANTIS is rooted in the Latin verb stello (to brighten with stars) and pay tribute to the rich history of its founding companies while the evocation of astronomy captures the truce spirit of optimism, energy and renewal driving this industry-changing merger. It draws inspiration form this the new and ambitious alignment of storied automotive brands that in coming together are creating one of the news leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts. STELLANTIS will combine the scale of a truly global business with an exceptional breadth and depth of talent, knowhow and resource capable of providing the sustainable mobility solutions for the coming decades. The process of identifying the new name began soon after the Combination Agreement was announced and the senior management of both companies have been closely involved throughout, supported by Publicis Group. The STELLANTIS name will be used exclusively at the Group level, as a Corporate brand. The next step in the process will be the unveiling of a logo that will become the corporate brand identity. The names and the logos of the STELLANTIS Group’s constituent brands will remain unchanged. As previously stated, completion of the merger project is expected to occur in the first quarter of 2021, subject to customary closing conditions, including approval by both companies’ shareholders at their respective Extraordinary General Meetings and the satisfaction of antitrust and other regulatory requirements.BLOG COMMENTS POWERED BY DISQUS